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~person:"Ackerman, David"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"O'Shaughnessy, John"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Valenzuela, Ana"
~person:"Warde, Alan"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Consumer behaviour
15
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Ackerman, David
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
O'Shaughnessy, John
Pelsmacker, Patrick de
Phau, Ian
Valenzuela, Ana
Warde, Alan
Keller, Kevin Lane
6
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
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Malhotra, Naresh K.
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3
Sheth, Jagdish N.
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Batra, Rajeev
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Benet-MartÃnez, Verónica
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Bhattacharya, C. B.
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Brown, Tom
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Farr, Andy
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Garolera, Jordi
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Holbrook, Morris B.
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Holt, Douglas B.
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Loewenstein, George F.
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2
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2
Romaniuk, Jenni
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Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
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ECONIS (ZBW)
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Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
2
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
3
Can culture affect prices? : a cross-cultural study of shopping and retail prices
Ackerman, David
;
Tellis, Gerard J.
-
2009
Persistent link: https://www.econbiz.de/10003785570
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Appreciation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649244
Saved in:
6
Appropriation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649247
Saved in:
7
Acquisition
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649254
Saved in:
8
Theoretical and historical approaches
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649259
Saved in:
9
Consumption
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649634
Saved in:
10
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
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