//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ackerman, David"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Warde, Alan"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Mode"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Markenführung
Mode
Consumer behaviour
12
Consumer policy
5
Consumer society
5
Consumers
5
Consumption theory
5
Konsumgesellschaft
5
Konsumtheorie
5
Private consumption
5
Privater Konsum
5
Verbraucher
5
Verbraucherpolitik
5
Brand management
3
Advertising effects
2
Brand image
2
Cognition
2
Cultural identity
2
Kognition
2
Kulturelle Identität
2
Markenimage
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Bevölkerung
1
Brand
1
Brand placement
1
China
1
Chinese (People)
1
Chinesen
1
Comparison
1
Einzelhandelspreis
1
Food retailing
1
International marketing
1
Internationales Marketing
1
Kalifornien (Süd)
1
Lebensmitteleinzelhandel
1
Luxury goods
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Book / Working Paper
6
Type of publication (narrower categories)
All
Konferenzbeitrag
Reprint
Article in journal
265
Aufsatz in Zeitschrift
265
Aufsatz im Buch
26
Book section
26
Collection of articles of several authors
15
Sammelwerk
15
Mehrbändiges Werk
4
Multi-volume publication
4
Aufsatzsammlung
3
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Lehrbuch
2
Non-commercial literature
2
Textbook
2
Working Paper
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
12
Author
All
Ackerman, David
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Warde, Alan
Keller, Kevin Lane
6
Indrawati
5
Ehrenberg, Andrew S. C.
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dinu Vasiliu, Codrin <PhD>
3
Dobscha, Susan
3
Erdem, Tülin
3
Esteban-Millat, Irene
3
Fournier, Susan
3
Gijón, Covadonga
3
Ion, Raluca Andreea
3
Jazi, Salima
3
Kasuga, Norihiro
3
M. S. Mahrinasari
3
Malhotra, Naresh K.
3
McCarthy, Michael S.
3
Nakamura, Akihiro
3
Ozanne, Julie L.
3
Park, C. Whan
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Shishikura, Manabu
3
Steudner, Tobias
3
Valenzuela, Ana
3
Aaker, David A.
2
Argila-Irurita, Ana María
2
Ariyanti, M.
2
Arsena, Ashley
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Batra, Rajeev
2
Bayrak Meydanoğlu, Ela Sibel
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
more ...
less ...
Institution
All
Russell Sage Foundation
1
Published in...
All
SAGE benchmarks in culture and society
5
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
The impact of theory on representations of the consumer and the marketing organisation
1
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
3
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
4
Can culture affect prices? : a cross-cultural study of shopping and retail prices
Ackerman, David
;
Tellis, Gerard J.
-
2009
Persistent link: https://www.econbiz.de/10003785570
Saved in:
5
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
6
Appreciation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649244
Saved in:
7
Appropriation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649247
Saved in:
8
Acquisition
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649254
Saved in:
9
Theoretical and historical approaches
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649259
Saved in:
10
Consumption
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649634
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->