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Can culture affect prices? : a cross-cultural study of shopping and retail prices
Ackerman, David; Tellis, Gerard J. - 2009
Persistent link: https://www.econbiz.de/10003785570
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian; Prendergast, Gerard P. - 2010
Persistent link: https://www.econbiz.de/10003922855