//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ada, Sıla"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand attitudes and search eng...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Auction
1
Auction theory
1
Auktion
1
Auktionstheorie
1
Internet marketing
1
Internet-Auktion
1
Online auction
1
Online-Marketing
1
Werbewirkung
1
Werbung
1
ad context
1
advertising auctions
1
information disclosure
1
online display advertising
1
real-time bidding
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ada, Sıla
Feit, Elea McDonnell
23
Dotson, Jeffrey P.
20
Allenby, Greg M.
8
Beltramo, Mark A.
5
Bradlow, Eric
5
Chandukala, Sandeep R.
5
Feinberg, Fred M.
5
Berman, Ron
4
Brazell, Jeff D.
4
Wang, Pengyuan
3
Abou Nabout, Nadia
2
Bell, J. Jason
2
Bradlow, Eric T.
2
Choi, Sejung Marina
2
Durand, Rodolphe
2
Fader, Peter
2
Feit, Eleanor McDonnell
2
Kurtuluş, Mümin
2
Liu, Qing
2
Yeh, Yi-Hsin
2
Zantedeschi, Daniel
2
Ada, Sila
1
Alan, Yasin
1
Barney, Jay B.
1
Barr, Michael S.
1
Bradlow, Eric T
1
Braun, Michael
1
Bruch, Elizabeth
1
Dahan, Ely
1
Dokko, Jane
1
Ebbes, Peter
1
Evgeniou, Theodoros
1
Fader, Peter S
1
Falk, Brett Hemenway
1
Fan, Ruixue
1
Fefferman, Nina
1
Feinberg, Fred
1
Feit, Eleanor
1
Feit, Eleanor Mc Donnell
1
more ...
less ...
Published in...
All
Journal of marketing research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Context information can increase revenue in online display advertising auctions : evidence from a policy change
Ada, Sıla
;
Abou Nabout, Nadia
;
Feit, Elea McDonnell
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1040-1058
Persistent link: https://www.econbiz.de/10013389283
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->