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Factors affecting technology adoption in India : a consumer-based view

Adhikari, Atanu; Rao, A. K. - In: Global consumer behavior, (pp. 219-235). 2007

Persistent link: https://www.econbiz.de/10003502517

Market orientation when customers seem content with the status quo : observations from Indian agri-business and a case study

Raj, S. P.; Adhikari, Atanu - In: Market orientation : transforming food and agribusiness …, (pp. 208-228). 2010

Persistent link: https://www.econbiz.de/10010474608

Strategic Marketing Issues in Emerging Markets

Adhikari, Atanu (ed.) - 2018

key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a … exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable … Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South …

Persistent link: https://www.econbiz.de/10012395863

Strategic Marketing Cases in Emerging Markets

Adhikari, Atanu (ed.); Roy, Sanjit Kumar (ed.) - 2017

G. Shainesh, Indian Institute of Management, Bangalore, India This is a fascinating set of insights, for students and …Nestlé in Mexico: The Good Food Versus the Good Life Dilemma -- Tanishq: Bringing Jewellery to Daily Life -- ABC India …

Persistent link: https://www.econbiz.de/10012398260

Services Marketing Issues in Emerging Economies

Adhikari, Atanu (ed.) - 2020 - 1st ed. 2020.

towards E-commerce Purchases in India -- E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications … Markets With Special Reference to India -- Marketing-Mix and Customer Loyalty in Services Marketing. …

Persistent link: https://www.econbiz.de/10012440042

Tanishq: bringing jewellery to daily life

Adhikari, Atanu; Sankaran, Ramesh Kumar; Karkhanis, Trupti - In: Strategic marketing cases in emerging markets, (pp. 11-25). 2017

Persistent link: https://www.econbiz.de/10011667535

ABC limited

Sinha, Anshuman; Das, Smita; Naidu, Sumanth; Adhikari, Atanu - In: Strategic marketing cases in emerging markets, (pp. 27-45). 2017

Persistent link: https://www.econbiz.de/10011667536

Funmax 4D Animation Theatre

Malik, Rashmi; Shah, Kalpit; Yerrabolu, Brahmeswarar; … - In: Strategic marketing cases in emerging markets, (pp. 79-97). 2017

Persistent link: https://www.econbiz.de/10011667539

Revolution ventures - introduction to the service organization and situation description

Roy, Gautam; Adhikari, Atanu - In: Strategic marketing cases in emerging markets, (pp. 107-115). 2017

Persistent link: https://www.econbiz.de/10011667545

Irrway - a green personal mobility solution

Chandrashekar, M. S.; Sharma, Gaurav; Rangadhol, Basant P. - In: Strategic marketing cases in emerging markets, (pp. 129-145). 2017

Persistent link: https://www.econbiz.de/10011667557