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~person:"Adler, Daniel"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbepsychologie"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Brand management
Konsumentenverhalten
Marktforschung
Mode
Werbepsychologie
Consumer behaviour
7
Markenführung
3
Advertising effects
2
Brand image
2
Cognition
2
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2
Markenimage
2
Product Placement
2
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2
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1
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International marketing
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Internationales Marketing
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Kulturelle Identität
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Luxusgüter
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Market research
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Adler, Daniel
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Keller, Kevin Lane
7
Indrawati
5
Warde, Alan
5
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Dinu Vasiliu, Codrin <PhD>
3
Dobscha, Susan
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Erdem, Tülin
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Esteban-Millat, Irene
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Fournier, Susan
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Gijón, Covadonga
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Ion, Raluca Andreea
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Jazi, Salima
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Kasuga, Norihiro
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M. S. Mahrinasari
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Malhotra, Naresh K.
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McCarthy, Michael S.
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Nakamura, Akihiro
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Ozanne, Julie L.
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Park, C. Whan
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Pei, Yilei
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Russell, Cristel Antonia
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Schmitt, Bernd
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Sheth, Jagdish N.
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Shishikura, Manabu
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Steudner, Tobias
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Valenzuela, Ana
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Aaker, David A.
2
Argila-Irurita, Ana María
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Ariyanti, M.
2
Arsena, Ashley
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Batra, Rajeev
2
Bayrak Meydanoğlu, Ela Sibel
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International journal of advertising : the quarterly review of marketing communications
2
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Exotic preferences : behavioral economics and human motivation
1
The impact of theory on representations of the consumer and the marketing organisation
1
Source
All
ECONIS (ZBW)
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1
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
A bias in the prediction of tastes
Loewenstein, George F.
;
Adler, Daniel
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 313-324)
.
2008
Persistent link: https://www.econbiz.de/10003729572
Saved in:
3
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
4
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
5
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
6
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
7
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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