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CRM index: an effective weapon for relationship enhancement

Agariya, Arun Kumar; Singh, Deepali - In: International Journal of Financial Services Management 6 (2013) 3, pp. 179-199

A reliable and valid CRM (customer relationship management) index is developed in this paper. A standard methodology for scale development was followed; further to this the CRM index is developed through a case based method along with the customer and service provider weights. The findings clearly...

Persistent link: https://www.econbiz.de/10010816463

SRM index development and validation in Indian automobile sector

Agariya, Arun Kumar; Singh, Deepali - In: International journal of business performance and … 8 (2016) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10011610193

What really leads to partner relationship management? : a review of literature

Agarwal, Anuja; Singh, Deepali; Agariya, Arun Kumar - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 245-285

Persistent link: https://www.econbiz.de/10011820608

CRM index : an effective weapon for relationship enhancement

Agariya, Arun Kumar; Singh, Deepali - In: International journal of financial services management … 6 (2013) 3, pp. 179-199

Persistent link: https://www.econbiz.de/10010338906

CRM Scale Development and Validation in Indian Public Hospitals

Agariya, Arun Kumar; Singh, Deepali - In: Journal of health management 15 (2013) 2, pp. 275-291

Persistent link: https://www.econbiz.de/10010155054

What really defines relationship marketing? : a review of definitions and general and sector-specific defining constructs

Agariya, Arun Kumar; Singh, Deepali - In: Journal of relationship marketing : innovations & … 10 (2011) 4, pp. 203-237

Persistent link: https://www.econbiz.de/10009492518

What Really Defines Relationship Marketing? A Review of Definitions and General and Sector-Specific Defining Constructs

Agariya, Arun Kumar; Singh, Deepali - In: Journal of relationship marketing : innovations & … 10 (2011) 4, pp. 203-238

Persistent link: https://www.econbiz.de/10009810899