Advertising communications are one way, they are also impersonal and receivers are not obliged to listen or even pretend to as they would in a personal exchange. They are free to ignore the message, remember it, or forget it as they please. This makes it imperative for advertisers to create...

In the current decade, there has been a tremendous growth of ICT & ITES industry worldwide and India has an impressive presence in the world trade of ICT & ITES. Indian ICT industry is a fast growing industry in terms of its annual growth in production, domestic market share, export, offshore...