Determining customer loyalty : review and model
Year of publication: |
2012
|
---|---|
Authors: | Agrawal, Richa ; Gaur, Sanjaya Singh ; Narayanan, Archana |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 12.2012, 3, p. 275-289
|
Subject: | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics |
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