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~person:"Ahlert, Dieter"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Book section"
~type_genre:"Reprint"
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Ahlert, Dieter
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Gröppel-Klein, Andrea
18
Bauer, Hans H.
16
Belk, Russell W.
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Neue Ansätze in Markenforschung und Markenführung
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Handbook of developments in consumer behaviour
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
International advertising and communication : current insights and empirical findings
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
Sustainable consumption, ecology and fair trade
1
The Routledge companion to creativity
1
The SAGE handbook of marketing theory
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The impact of theory on representations of the consumer and the marketing organisation
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1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
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2
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
3
Services Made in Germany : Markierung von Dienstleistungen mit dem Herkunftsland
Ahlert, Dieter
;
Michaelis, Manuel
;
Woisetschläger, David
; …
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 101-119)
.
2008
Persistent link: https://www.econbiz.de/10003676027
Saved in:
4
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
5
Das Markenverständnis des brandsboard
Ahlert, Dieter
- In:
Neue Ansätze in Markenforschung und Markenführung
,
(pp. 7-10)
.
2005
Persistent link: https://www.econbiz.de/10003323979
Saved in:
6
Brand
Trust Measurement : die Erforschung der "Marke als Vertrauensanker"
Ahlert, Dieter
- In:
Neue Ansätze in Markenforschung und Markenführung
,
(pp. 51-58)
.
2005
Persistent link: https://www.econbiz.de/10003323998
Saved in:
7
Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 47-55)
.
2010
Persistent link: https://www.econbiz.de/10003992348
Saved in:
8
Brand
placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
9
Preisbindungsverbot auf dem Prüfstand
Ahlert, Dieter
;
Köster, Lars
;
Vering, Sandra
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 211-227)
.
2006
Persistent link: https://www.econbiz.de/10003367074
Saved in:
10
Strategic
Brand
Coordination
Ahlert, Dieter
;
Köster, Lars
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 195 - 209)
.
2005
Persistent link: https://www.econbiz.de/10014555977
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