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Ahuja, Vandana
Kreutzer, Ralf T.
45
Goldfarb, Avi
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Tucker, Catherine
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Skiera, Bernd
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Dwivedi, Yogesh Kumar
27
Fritz, Wolfgang
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Wilbur, Kenneth C.
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Ghose, Anindya
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Law, Chun Hung Roberts
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Jerath, Kinshuk
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Decarolis, Francesco
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Ozuem, Wilson
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Okazaki, Shintaro
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International journal of management practice : IJMP
2
Journal of internet commerce
2
International journal of information technology and management : IJITM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of logistics economics and globalisation
1
Journal of targeting, measurement and analysis for marketing
1
Metamorphosis : a journal of management research
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Oxford higher education
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Strategic e-commerce systems and tools for competing in the digital marketplace
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
14
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1
Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 173-182
Persistent link: https://www.econbiz.de/10009426784
Saved in:
2
Digital marketing
Ahuja, Vandana
-
2015
Persistent link: https://www.econbiz.de/10011392336
Saved in:
3
Segmenting online consumers using K-means cluster analysis
Jain, Neha
;
Ahuja, Vandana
- In:
International journal of logistics economics and …
6
(
2014/2017
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10011472330
Saved in:
4
Digital marketing optimization
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Strategic e-commerce systems and tools for competing in …
,
(pp. 162-170)
.
2015
Persistent link: https://www.econbiz.de/10010509139
Saved in:
5
ECRM using online communities
Alavi, Shirin
;
Ahuja, Vandana
;
Medury, Y.
- In:
The IUP journal of marketing management : IJMM
10
(
2011
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10009237019
Saved in:
6
Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
Saved in:
7
E-marketing and online consumer behavior
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Transcultural marketing for incremental and radical …
,
(pp. 366-381)
.
2014
Persistent link: https://www.econbiz.de/10010211692
Saved in:
8
The future scope of Netnography and Social Network Analysis in the field of marketing
Sharma, Radhika
;
Ahuja, Vandana
;
Alavi, Shirin
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
Saved in:
9
The internet of things : new value streams for customers
Wahi, Ashok Kumar
;
Ahuja, Vandana
- In:
International journal of information technology and …
16
(
2017
)
4
,
pp. 360-375
Persistent link: https://www.econbiz.de/10011891037
Saved in:
10
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
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