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~person:"Aiello, Gaetano"
~person:"Diehl, Sandra"
~person:"Dwivedi, Yogesh Kumar"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Customer satisfaction"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
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Customer satisfaction
Internationales Marketing
Konsumentenverhalten
Markenartikel
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Online retailing
Werbung
brand personality
Consumer behaviour
343
Brand management
76
Markenführung
76
Beziehungsmarketing
70
Relationship marketing
70
Brand image
59
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Aiello, Gaetano
Diehl, Sandra
Dwivedi, Yogesh Kumar
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
117
Belk, Russell W.
111
Mattila, Anna S.
99
Grunert, Klaus G.
92
Huber, Frank
92
Bauer, Hans H.
88
Phau, Ian
86
Gierl, Heribert
83
Lusk, Jayson L.
83
Herrmann, Andreas
79
Sheth, Jagdish N.
79
Wiedmann, Klaus-Peter
77
Usman, Osly
76
Khare, Arpita
71
Grewal, Dhruv
69
Septianto, Felix
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
67
Ko, Eunju
66
Wansink, Brian
66
Agarwal, Sumit
65
Foxall, Gordon R.
64
Paul, Justin
64
Stavins, Joanna
63
Chintagunta, Pradeep K.
61
Jang, Soocheong
58
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
55
Walsh, Gianfranco
54
Warlop, Luk
54
Krishna, Aradhna
52
Hollebeek, Linda D.
51
Rajagopal
51
Thøgersen, John
51
Gröppel-Klein, Andrea
50
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
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1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
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Journal of business research : JBR
51
Journal of retailing and consumer services
24
International journal of advertising : the quarterly review of marketing communications
10
ERIM report series research in management
8
Journal of retailing
8
International journal of Indian culture and business management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of promotion management : innovations in planning and applied research
7
European journal of marketing : EJM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Psychology & marketing
6
The marketing review
6
Journal of marketing communications
5
The journal of brand management : an international journal
5
Cogent business & management
4
Information systems management
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of product & brand management
4
International journal of consumer studies
3
Marketing letters : a journal of research in marketing
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International advertising and communication : current insights and empirical findings
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
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ECONIS (ZBW)
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71
Acculturaton to the global consumer culture: scale development and research paradigm
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10003429512
Saved in:
72
Building and testing models of consumer purchase intention in competitive and multicultural environments
Teng, Lefa
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 260-268
Persistent link: https://www.econbiz.de/10003429514
Saved in:
73
Cross-cultural differences in crowd assessment
Pons, Frank
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 269-276
Persistent link: https://www.econbiz.de/10003429521
Saved in:
74
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
75
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
76
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
77
Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
Saved in:
78
Der nichtlineare Zusammenhang zwischen Einstellungen und Verhalten : Verbraucher mit einem ausgeprägten Umweltbewusstsein verhalten sich auch umweltbewusst
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10003701315
Saved in:
79
Do consumers care about ethics? : willingness to pay for fair-trade coffee
Pelsmacker, Patrick de
;
Driesen, Liesbeth
;
Rayp, Glenn
- In:
Journal of consumer affairs : official publication of …
39
(
2005
)
2
,
pp. 363-385
Persistent link: https://www.econbiz.de/10003379741
Saved in:
80
Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de
;
Janssens, Wim
;
Mielants, Caroline
; …
- In:
Sustainable consumption, ecology and fair trade
,
(pp. 109-126)
.
2007
Persistent link: https://www.econbiz.de/10003501077
Saved in:
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