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~person:"Aiello, Gaetano"
~type_genre:"Collection of articles written by one author"
~type_genre:"Sammelwerk"
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Aiello, Gaetano
Sheth, Jagdish N.
63
Meffert, Heribert
26
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Global branding and country of origin : creativity and passion
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010424493
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2
Country of origin effect : looking back and moving forward
Cheah, Isaac
(
ed.
);
Phau, Ian
(
ed.
);
Aiello, Gaetano
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011987286
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3
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408099
Saved in:
4
Disaster avoidance/recovery
marketing
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010408205
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