This study examines how household members' personal characteristics and key marketing factors affect the healthfulness of food purchased for in-home consumption; it further considers how food intake changes following a diagnosis of Type 2 diabetes in the household. Using a combination of grocery...

This paper quantifies the extent of bias that occurs in the estimated relationship of performance with other marketing variables when perceptions of both are obtained from the same respondents using the same method. We econometrically separate the bias due to factors like response style and...