//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Akbar, Mohammad Muzahid"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Nonprofit marketing : marketin...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
2
Brand management
2
Credibility
2
Glaubwürdigkeit
2
Markenartikel
2
Markenführung
2
Altruism
1
Altruismus
1
Bequest
1
Brand authenticity
1
Brand image
1
Charitable organization
1
Charity
1
Construct definition
1
Definition
1
Ehrenamtliche Arbeit
1
Fundraising
1
Gemeinnützige Organisation
1
Markenimage
1
Nonprofit marketing
1
Nonprofit organization
1
Nonprofit-Marketing
1
Nonprofit-Organisation
1
Theory construction
1
USA
1
United States
1
Voluntary work
1
WOM
1
Wohltätigkeit
1
brand authenticity
1
brand experience
1
brand governance
1
charity support
1
donation
1
on-brand experience
1
volunteering
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Akbar, Mohammad Muzahid
Wymer, Walter
76
Gomes, Roger
10
Knowles, Patricia A.
8
Samu, Sridhar
8
Casidy, Riza
7
Sargeant, Adrian
5
Self, Donald
4
Basil, Debra Z.
3
Findley, Carolyn Sara Casey
3
Shang, Jingzhi
3
Alves, Helena Maria Baptista
2
Bingham, Frank G.
2
Boenigk, Silke
2
Findley, Carolyn Sara
2
Rundle-Thiele, Sharyn R.
2
Wymer, Walter W.
2
Becker, Annika
1
Burroughs, W.Jeffrey
1
Cervera-Taulet, Amparo
1
Chen, Injazz
1
Galan-Ladero, M. Mercedes
1
Galera-Casquet, Clementina
1
Grau, Stacy Landreth
1
Gross, Hellen
1
Gross, Hellen P.
1
Grove, Stephen J.
1
Hilton, Toni
1
Knowles, Patricia
1
Kottasz, Rita
1
Madden, Kym M.
1
Marshall, Kimball P.
1
Mcdonald, Katie
1
Mentzer, John T.
1
Mottner, Sandra
1
Möhlmann, Mareike
1
Niles, Meredith
1
O'Cass, Aron
1
Piper, William Sanford
1
Polonsky, Michael J.
1
more ...
less ...
Published in...
All
International review on public and non-profit marketing
1
Journal of nonprofit & public sector marketing
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Refining the conceptualization of brand authenticity
Akbar, Mohammad Muzahid
;
Wymer, Walter
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 14-32
Persistent link: https://www.econbiz.de/10011704251
Saved in:
2
Brand authenticity's influence on charity support intentions
Wymer, Walter
;
Akbar, Mohammad Muzahid
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
5
,
pp. 507-527
Persistent link: https://www.econbiz.de/10012200045
Saved in:
3
Brand authenticity, its conceptualization, and its relevance to nonprofit marketing
Wymer, Walter
;
Akbar, Mohammad Muzahid
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 359-374
Persistent link: https://www.econbiz.de/10011916485
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->