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Akbari, Karl
Wagner, Udo
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Review of managerial science : RMS
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Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
Saved in:
2
Refining the freeloading and no purchase behavior in pay as you wish pricing
Wagner, Udo
;
Akbari, Karl
- In:
Review of managerial science : RMS
18
(
2024
)
6
,
pp. 1769-1799
Persistent link: https://www.econbiz.de/10014552631
Saved in:
3
Playing when paying and what happens next: Customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach Journal of Business Research (SBUR)
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10014495325
Saved in:
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