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Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl; Wagner, Udo - In: Schmalenbach journal of business research : SBUR 73 (2021) 2, pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
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Refining the freeloading and no purchase behavior in pay as you wish pricing
Wagner, Udo; Akbari, Karl - In: Review of managerial science : RMS 18 (2024) 6, pp. 1769-1799
Persistent link: https://www.econbiz.de/10014552631
Cover Image
Playing when paying and what happens next: Customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl; Wagner, Udo - In: Schmalenbach Journal of Business Research (SBUR) 73 (2021) 2, pp. 243-271
Persistent link: https://www.econbiz.de/10014495325