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Benchmarking sales staffing efficiency in dealerships using extended data envelopment analysis

Gonzalez-Padron, Tracy; Akdeniz, M. Billur; Calantone, … - In: Journal of Business Research 67 (2014) 9, pp. 1904-1911

This study presents an approach to benchmark dealer performance in a business-to-business setting through a rigorous efficiency analysis of sales staff allocation. Using a series of basic and extended data envelopment analysis (DEA) models on data collected from a survey of self-reported...

Persistent link: https://www.econbiz.de/10010869753

An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses

Akdeniz, M. Billur; Gonzalez-Padron, Tracy; Calantone, … - In: Industrial marketing management : the international … 39 (2010) 1, pp. 150-160

Persistent link: https://www.econbiz.de/10003962941

New product development processes and new product profitability : exploring the mediating role of speed to market and product quality

McNally, Regina C.; Akdeniz, M. Billur; Calantone, Roger J. - In: The journal of product innovation management : an … 28 (2011), pp. 63-77

Persistent link: https://www.econbiz.de/10009387637

Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality

Akdeniz, M. Billur; Calantone, Roger J.; Voorhees, Clay M. - In: The journal of product innovation management : an … 31 (2014) 4, pp. 728-743

Persistent link: https://www.econbiz.de/10010375906

Benchmarking sales staffing efficiency in dealerships using extended data envelopment analysis

Gonzalez-Padron, Tracy; Akdeniz, M. Billur; Calantone, … - In: Journal of business research : JBR 67 (2014) 9, pp. 1904-1911

Persistent link: https://www.econbiz.de/10010379208

Ethnographic Case Study (ECS): Abductive modeling of ethnography and improving the relevance in business marketing research

Akdeniz, M. Billur; Gonzalez-Padron, Tracy; Calantone, … - In: Industrial marketing management : the international … 39 (2010) 1, pp. 25-40

Persistent link: https://www.econbiz.de/10008351460

A longitudinal examination of the impact of quality perception gap on brand performance in the US automotive industry

Akdeniz, M. Billur; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 43-57

Persistent link: https://www.econbiz.de/10011653723