Narrow search
Showing 1 - 5 of 5
Cover Image
An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses
Akdeniz, M. Billur; Gonzalez-Padron, Tracy; Calantone, … - In: Industrial marketing management : the international … 39 (2010) 1, pp. 150-160
Persistent link: https://www.econbiz.de/10003962941
Cover Image
New product development processes and new product profitability : exploring the mediating role of speed to market and product quality
McNally, Regina C.; Akdeniz, M. Billur; Calantone, Roger J. - In: The journal of product innovation management : an … 28 (2011), pp. 63-77
Persistent link: https://www.econbiz.de/10009387637
Cover Image
Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur; Calantone, Roger J.; Voorhees, Clay M. - In: The journal of product innovation management : an … 31 (2014) 4, pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
Cover Image
Benchmarking sales staffing efficiency in dealerships using extended data envelopment analysis
Gonzalez-Padron, Tracy; Akdeniz, M. Billur; Calantone, … - In: Journal of business research : JBR 67 (2014) 9, pp. 1904-1911
Persistent link: https://www.econbiz.de/10010379208
Cover Image
A longitudinal examination of the impact of quality perception gap on brand performance in the US automotive industry
Akdeniz, M. Billur; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10011653723