//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aksoy, Lerzan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Weg zum Kundenversteher :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
26
Relationship marketing
26
Customer satisfaction
14
Kundenzufriedenheit
14
Consumer behaviour
12
Konsumentenverhalten
12
Customer value
5
Kundenwert
5
Share of wallet
5
Dienstleistungsqualität
4
Satisfaction
4
Service quality
4
Customer experience
3
Dienstleistungssektor
3
Kundenmanagement
3
Loyalty
3
Measurement
3
Messung
3
Service industry
3
Target group
3
Zielgruppe
3
Beziehungsmanagement
2
Cluster analysis
2
Clusteranalyse
2
Customer integration
2
Customer loyalty
2
Customer retention
2
Data Mining
2
Data mining
2
Dienstleistung
2
Innovation
2
International marketing
2
Internationales Marketing
2
Kundenbindung
2
Kundenintegration
2
Multinationales Unternehmen
2
Regression analysis
2
Regressionsanalyse
2
Relative metrics
2
Services
2
more ...
less ...
Online availability
All
Undetermined
8
Free
3
Type of publication
All
Article
18
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
2
Sammelwerk
2
Bibliografie
1
more ...
less ...
Language
All
English
27
Author
All
Aksoy, Lerzan
Bruhn, Manfred
115
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Prentice, Catherine
44
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
38
Grönroos, Christian
37
Svensson, Göran
35
Thaichon, Park
35
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Kodila-Tedika, Oasis
33
Smith, Alan D.
33
Heckman, James J.
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Eggert, Andreas
30
Matzler, Kurt
30
Reichwald, Ralf
30
Evanschitzky, Heiner
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Agnihotri, Raj
28
Georgi, Dominik
28
Grewal, Dhruv
28
more ...
less ...
Published in...
All
Journal of service management
4
The journal of services marketing
3
Journal of business research : JBR
2
Journal of service research : JSR
2
Profit maximization through customer relationship marketing : measurement, prediction and implementation
2
Handbook of research on customer equity in marketing
1
Journal of creating value
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Objectives of customer centric approaches in relationship marketing
Aksoy, Lerzan
;
Keiningham, Timothy
;
Bejou, David
- In:
Profit maximization through customer relationship …
,
(pp. 1-8)
.
2008
Persistent link: https://www.econbiz.de/10003754187
Saved in:
2
Approaches to customer segmentation
Cooil, Bruce
;
Aksoy, Lerzan
;
Keiningham, Timothy
- In:
Profit maximization through customer relationship …
,
(pp. 9-39)
.
2008
Persistent link: https://www.econbiz.de/10003754189
Saved in:
3
Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David
(
ed.
);
Keiningham, Timothy
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003469119
Saved in:
4
Profit maximization through customer relationship marketing : measurement, prediction and implementation
Aksoy, Lerzan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003507465
Saved in:
5
Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.
;
Aksoy, Lerzan
;
Donkers, Bas
;
Venkatesan, Rajkumar
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10008652115
Saved in:
6
A five-component customer commitment model : implications for repurchase intentions in goods and services industries
Keiningham, Timothy
;
Frennea, Carly M.
;
Aksoy, Lerzan
; …
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 433-450
Persistent link: https://www.econbiz.de/10011392272
Saved in:
7
Does loyalty span domains? : examining the relationship between consumer loyalty, other loyalties and happiness
Aksoy, Lerzan
;
Keiningham, Timothy
;
Buoye, Alexander
; …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2464-2476
Persistent link: https://www.econbiz.de/10011399506
Saved in:
8
Conducting service research that matters
Gustafsson, Anders
;
Aksoy, Lerzan
;
Brady, Michael K.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
Saved in:
9
Relative measures in service research
Aksoy, Lerzan
;
Hogreve, Jens
;
Lariviere, Bart
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 448-452
Persistent link: https://www.econbiz.de/10011418336
Saved in:
10
A cross-national investigation of the satisfaction and loyalty linkage for mobile telecommunications services across eight countries
Aksoy, Lerzan
;
Buoye, Alexander
;
Aksoy, Pelin
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 74-82
Persistent link: https://www.econbiz.de/10009718233
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->