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Beziehungsmarketing
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26
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Aksoy, Lerzan
Bruhn, Manfred
115
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Prentice, Catherine
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Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
38
Grönroos, Christian
37
Svensson, Göran
35
Thaichon, Park
35
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Kodila-Tedika, Oasis
33
Smith, Alan D.
33
Heckman, James J.
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Eggert, Andreas
30
Matzler, Kurt
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Reichwald, Ralf
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Evanschitzky, Heiner
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Agnihotri, Raj
28
Georgi, Dominik
28
Grewal, Dhruv
28
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Journal of service management
4
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3
Journal of business research : JBR
2
Journal of service research : JSR
2
Profit maximization through customer relationship marketing : measurement, prediction and implementation
2
Handbook of research on customer equity in marketing
1
Journal of creating value
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
25
USB Cologne (EcoSocSci)
2
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1
Objectives of customer centric approaches in relationship marketing
Aksoy, Lerzan
;
Keiningham, Timothy
;
Bejou, David
- In:
Profit maximization through customer relationship …
,
(pp. 1-8)
.
2008
Persistent link: https://www.econbiz.de/10003754187
Saved in:
2
Approaches to customer segmentation
Cooil, Bruce
;
Aksoy, Lerzan
;
Keiningham, Timothy
- In:
Profit maximization through customer relationship …
,
(pp. 9-39)
.
2008
Persistent link: https://www.econbiz.de/10003754189
Saved in:
3
Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David
(
ed.
);
Keiningham, Timothy
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003469119
Saved in:
4
Profit maximization through customer relationship marketing : measurement, prediction and implementation
Aksoy, Lerzan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003507465
Saved in:
5
Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.
;
Aksoy, Lerzan
;
Donkers, Bas
;
Venkatesan, Rajkumar
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10008652115
Saved in:
6
A five-component customer commitment model : implications for repurchase intentions in goods and services industries
Keiningham, Timothy
;
Frennea, Carly M.
;
Aksoy, Lerzan
; …
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 433-450
Persistent link: https://www.econbiz.de/10011392272
Saved in:
7
Does loyalty span domains? : examining the relationship between consumer loyalty, other loyalties and happiness
Aksoy, Lerzan
;
Keiningham, Timothy
;
Buoye, Alexander
; …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2464-2476
Persistent link: https://www.econbiz.de/10011399506
Saved in:
8
Conducting service research that matters
Gustafsson, Anders
;
Aksoy, Lerzan
;
Brady, Michael K.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
Saved in:
9
Relative measures in service research
Aksoy, Lerzan
;
Hogreve, Jens
;
Lariviere, Bart
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 448-452
Persistent link: https://www.econbiz.de/10011418336
Saved in:
10
A cross-national investigation of the satisfaction and loyalty linkage for mobile telecommunications services across eight countries
Aksoy, Lerzan
;
Buoye, Alexander
;
Aksoy, Pelin
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 74-82
Persistent link: https://www.econbiz.de/10009718233
Saved in:
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