Research interests on cloud computing adoption and its effectiveness in terms of cost and time has been increasing. However, one of the challenging decisions facing management in adopting cloud services is taking on the right combinations of cloud service delivery and deployment models. A...

Cloud computing is a new technology that has great potential for the business world. Many business firms have implemented, are implementing, or planning to implement cloud computing technology. The cloud computing resources are delivered in various forms of service models which make it...

Extant research has focused on monitoring the behaviour of people who use mobile banking (MB) but it has paid little attention to understanding the impact of information technology usage behaviour due to cultural differences. Humans are the weakest link in information technology adoption; past...

Many banks in Saudi Arabia are starting to offer banking services through mobile phones. However, not many studies investigate the factors that may help the bankers to design mobile services, which are suitable for and adoptable by bank customers. This study fills this gap and examines a number...

This study aims to increase understanding of the factors affecting consumer attitudes towards social media marketing and the use of social media. By applying the reasoned action and its early variations, the paper proposes a research model, which examines the determinants of consumer attitudes...