Narrow search
Showing 1 - 4 of 4
Cover Image
The influence of product features on brand switching : the case of magnetic resonance imaging equipment
Al-Kwifi, Sam O.; McNaughton, Rod B. - In: The journal of business & industrial marketing 28 (2013) 5, pp. 421-431
Persistent link: https://www.econbiz.de/10009771101
Cover Image
A model of brand switching by lead users of high-tech capital equipment
Al-Kwifi, Sam O.; McNaughton, Rod B. - In: International journal of technology marketing : IJTMkt 6 (2011) 3, pp. 194-212
Persistent link: https://www.econbiz.de/10009412249
Cover Image
The influence of product features on brand switching: the case of magnetic resonance imaging equipment
Al-Kwifi, Sam O.; McNaughton, Rod B. - In: The journal of business & industrial marketing 28 (2013) 5, pp. 421-431
Persistent link: https://www.econbiz.de/10010138580
Cover Image
A model of brand switching by lead users of high-tech capital equipment
Al-Kwifi, Sam O.; McNaughton, Rod B. - In: International journal of technology marketing : IJTMkt 6 (2011) 3, pp. 194-213
Persistent link: https://www.econbiz.de/10009803110