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~person:"Alamro, Ahmed"
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Beziehungsmarketing
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Brand image
1
Brand management
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Consumer behaviour
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Jordan
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Jordanien
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Alamro, Ahmed
Rowley, Jennifer
169
Jones, Rosalind
25
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The journal of product & brand management
2
The journal of brand management : an international journal
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ECONIS (ZBW)
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OLC EcoSci
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Brand strategies of Jordanian telecommunications service providers
Alamro, Ahmed
;
Rowley, Jennifer
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 329-348
Persistent link: https://www.econbiz.de/10008905662
Saved in:
2
Antecedents of brand preference for mobile telecommunications services
Alamro, Ahmed
;
Rowley, Jennifer
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 475-486
Persistent link: https://www.econbiz.de/10010217468
Saved in:
3
Antecedents of brand preference for mobile telecommunications services
Alamro, Ahmed
;
Rowley, Jennifer
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 475-487
Persistent link: https://www.econbiz.de/10009333207
Saved in:
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