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Brand management ; Vol. 2
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Journal of business research : JBR
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ECONIS (ZBW)
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The effect of
brand
attitude and
brand
image on
brand
equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
Saved in:
2
A higher-order model of risk propensity
Sharma, Dheeraj
;
Alford, Bruce L.
;
Bhuian, Shahid N.
; …
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 741-744
Persistent link: https://www.econbiz.de/10003862035
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