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In order for service companies to have satisfied customers, they need satisfied employees (George, 1977). Internal marketing aims to encourage employees to be customer oriented which in turn should lead to delivering better service quality and satisfied customers. Research on internal marketing...
Persistent link: https://www.econbiz.de/10009429850
-nationally and by gender) as well as social and business implications with vanity. Design/methodology/approach ? Key research …
Persistent link: https://www.econbiz.de/10009484483
Establishing the applicability of multi-item measures is important for making valid inferences when testing theories cross-nationally. Typically, researchers have relied upon the tenets of classical measurement theory (CT) using confirmatory factor model invariance testing to conclude that a...
Persistent link: https://www.econbiz.de/10009484484
The extent to which service quality is linked to satisfaction, value and behavioural outcomes continues to be debated in the literature. This research investigated two models involving the linkages between service quality, satisfaction, perceived value, repurchase intention and willingness to...
Persistent link: https://www.econbiz.de/10009484485
Physical distribution services are becoming increasingly important as supply chains strive to become more efficient in the logistical flow of goods to industrial customers. Performance of these services, however, takes place during encounters that customers have with various interfacing...
Persistent link: https://www.econbiz.de/10009484488
The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample of 221 firms in Singapore that use ocean freight shipping services, examines service recovery issues related to satisfaction. It was found that service recovery methods such as...
Persistent link: https://www.econbiz.de/10009484489
freight services. Based on a survey of a cross-sectional sample of 114 business organisations in Singapore, which regularly … can only be applied with caution in business-to-business marketing. Implications and future directions for research are …
Persistent link: https://www.econbiz.de/10009484490
emphasis on marketing of services in business-to-business context. Presents an application of SERVQUAL as a measure of service … quality in Ocean Freight Services. Based on a cross-section sample of 114 business organizations in Singapore, which regularly …
Persistent link: https://www.econbiz.de/10009484529
This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are...
Persistent link: https://www.econbiz.de/10009484549
Relationship marketing emphasizes that for a firm to be profitable, it must be attentive to those factors that affect service satisfaction. Extant research in the service sector reveals two important determinants of service satisfaction. One is service quality, and the other is the service...
Persistent link: https://www.econbiz.de/10009484550