Amos, Clinton; Pentina, Iryna; Hawkins, Timothy G.; … - In: Journal of Product & Brand Management 23 (2014) 4/5, pp. 268-281
Purpose – This study aims to investigate the appeal of “natural” labeling and builds on past research which suggests that people may have a naïve pastoral view of nature and natural entities. “Natural” labeling is pervasive in supermarkets across the USA. Design/methodology/approach...