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Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel; Martín Herrán, Guiomar; Zaccour, Georges - 2008
Persistent link: https://www.econbiz.de/10003786967
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A shelf-space-dependent wholesale price when manufacturer and retailer brands compete
Amrouche, Nawel; Zaccour, Georges - In: OR spectrum : quantitative approaches in management 31 (2009) 2, pp. 361-383
Persistent link: https://www.econbiz.de/10003805876
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Branding decisions for retailers' private labels
Amrouche, Nawel; Ben Rhouma, Tarek; Zaccour, Georges - In: Journal of marketing channels : ... distribution … 21 (2014) 2, pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
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Shelf-space allocation of national and private brands
Amrouche, Nawel; Zaccour, Georges - In: European Journal of Operational Research 180 (2007) 2, pp. 648-663
Persistent link: https://www.econbiz.de/10005355246
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Shelf-space allocation of national and private brands
Amrouche, Nawel; Zaccour, Georges - In: European journal of operational research : EJOR 180 (2007) 2, pp. 648-663
Persistent link: https://www.econbiz.de/10007594768
Cover Image
A shelf-space-dependent wholesale price when manufacturer and retailer brands compete
Amrouche, Nawel; Zaccour, Georges - In: OR spectrum : quantitative approaches in management 31 (2009) 2, pp. 361-384
Persistent link: https://www.econbiz.de/10008172318