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~person:"Amstutz, Arnold E."
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Amstutz, Arnold E.
Wind, Yoram
137
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20
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15
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12
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Applications of the sciences in marketing management
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Simulation techniques in the analysis of marketing strategy
Claycamp, Henry J.
;
Amstutz, Arnold E.
- In:
Applications of the sciences in marketing management
,
(pp. 113-150)
.
1968
Persistent link: https://www.econbiz.de/10003468727
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Consumer behavior and normative models
Frank, Ronald E.
;
Howard, Ronald A.
;
Massy, William F.
- In:
Applications of the sciences in marketing management
,
(pp. 33-167)
.
1968
Persistent link: https://www.econbiz.de/10002209872
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