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Anderson, Eric T.
Han, Heesup
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107
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104
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ECONIS (ZBW)
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1
How price promotions work : a review of practice and theory
Anderson, Eric T.
;
Fox, Edward J.
-
2019
Persistent link: https://www.econbiz.de/10012112783
Saved in:
2
Price cues and customer price knowledge
Anderson, Eric T.
;
Simester, Duncan
- In:
Handbook of pricing research in marketing
,
(pp. 150-166)
.
2009
Persistent link: https://www.econbiz.de/10003819677
Saved in:
3
The option value of returns : theory and empirical evidence
Anderson, Eric T.
;
Hansen, Karsten T.
;
Simester, Duncan
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 405-423
Persistent link: https://www.econbiz.de/10003868015
Saved in:
4
A step-by-step guide to smart business experiments
Anderson, Eric T.
;
Simester, Duncan
- In:
Harvard business review : HBR
89
(
2011
)
3
,
pp. 98-105
Persistent link: https://www.econbiz.de/10008904855
Saved in:
5
How sales taxes affect customer and firm behavior: the role of search on the Internet
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003965460
Saved in:
6
Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
Saved in:
7
Does demand fall when customers perceive that prices are unfair? : the case of premium pricing for large sizes
Anderson, Eric T.
;
Simester, Duncan
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 492-500
Persistent link: https://www.econbiz.de/10003736805
Saved in:
8
Customer search in response to sales taxes : the Internet versus catalogs
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 25-45
Persistent link: https://www.econbiz.de/10003814430
Saved in:
9
Price stickiness and customer antagonism
Anderson, Eric T.
;
Simester, Duncan
- In:
The quarterly journal of economics
125
(
2010
)
2
,
pp. 729-765
Persistent link: https://www.econbiz.de/10008699229
Saved in:
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