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~person:"Andreassen, Tor W."
~person:"Ilić, Ana"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
3
Customer integration
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Kundenintegration
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Brand relationship quality
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Consumer behaviour
1
Customer journey
1
Dienstleistungsmanagement
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Engagement
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Konsumentenverhalten
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Marketingmanagement
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Andreassen, Tor W.
Ilić, Ana
Hollebeek, Linda D.
45
Brady, Michael K.
7
Brodie, Roderick J.
6
Clark, Moira K.
6
Conduit, Jodie
6
Islam, Jamid Ul
5
Rather, Raouf Ahmad
5
Sprott, David E.
4
Valdimar Sigurdsson
4
Khan, Imran
3
Bolton, Ruth N.
2
Bowden, Jana
2
Fatma, Mobin
2
Jurić, Biljana
2
Luoma-aho, Vilma
2
Malthouse, Edward C.
2
Rahman, Zillur
2
Smith, Dale
2
Urbonavicius, Sigitas
2
Voorhees, Clay M.
2
Aksoy, Lerzan
1
Allen, Alexis M.
1
Bapat, Dhananjay
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Behnam, Mohsen
1
Brodie, R. J.
1
Brodie, Ronderick J.
1
Brusco, Michael J.
1
Calder, Bobby J.
1
Chasanidou, Dimitra
1
Chen, Tom
1
Cronin, J. J.
1
Das, Manish
1
Doorn, Jenny van
1
Farabi, Reza
1
Fox, Gavin L.
1
Giebelhausen, Michael D.
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Giertz, Johann N.
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Journal of service research : JSR
2
Journal of retailing and consumer services
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ECONIS (ZBW)
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Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
2
Customer engagement : conceptual domain, fundamental propositions, and implications for research
Brodie, Roderick J.
;
Hollebeek, Linda D.
;
Jurić, Biljana
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 252-271
Persistent link: https://www.econbiz.de/10009383399
Saved in:
3
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
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