Customer engagement : conceptual domain, fundamental propositions, and implications for research
Year of publication: |
2011
|
---|---|
Authors: | Brodie, Roderick J. ; Hollebeek, Linda D. ; Jurić, Biljana ; Ilić, Ana |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 14.2011, 3, p. 252-271
|
Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsmanagement | Service management | Kundenintegration | Customer integration |
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