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~person:"Ang, Swee Hoon"
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Chinese consumers’ perception...
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Consumer behaviour
7
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7
Asia
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Asien
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3
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2
Behavioral economics
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Ang, Swee Hoon
Leong, Siew Meng
9
Agarwal, Sumit
6
Hoon Ang, Swee
5
Jung, Kwon
5
Lee, Yih Hwai
5
Siew Meng Leong
5
Lim, Elison Ai Ching
4
Pornpitakpan, Chanthika
4
Kau, Ah Keng
3
Tan, Soo Jiuan
3
Wang, Yonglin
3
Cote, Joseph A.
2
Deng, Yongheng
2
Meng Leong, Siew
2
Sing, Tien-foo
2
Teo, Georgina
2
Cote, Joseph A
1
Dewi, Ike Janita
1
Gorn, Gerald J.
1
Hong, Don G.P.
1
Jiuan Tan, Soo
1
Keng Kau, Ah
1
Kotler, Philip
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Kuan Tambyah, Siok
1
Lai, Wai Kit
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Lee, Soo Hoon
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Lim, Elison A.C.
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Lim, Elison Ali Ching
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Lim, Guan-hua
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Lin Tey, Wei
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Lou, Seng Lee
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Ramaseshan, B.
1
Sim Cheng, Peng
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Singh, Kulwant
1
Soo, Jiuan Tan
1
Tan Kong Yam
1
Tan, Chin Tiong
1
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Journal of business research : JBR
3
International Business Review
2
International business review : the official journal of the European International Business Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of the Academy of Marketing Science
2
Journal of world business : JWB
2
Psychology & marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Best practices in international marketing
1
Gadjah Mada international journal of business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of Business Research
1
Journal of International Business Studies
1
Journal of World Business
1
Journal of business ethics : JOBE
1
Journal of euro-marketing
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Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing communications
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing Letters
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Thunderbird international business review
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ECONIS (ZBW)
17
OLC EcoSci
16
RePEc
6
USB Cologne (EcoSocSci)
1
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1
The power of money: a cross-cultural analysis of business-related beliefs
Ang, Swee Hoon
- In:
Journal of world business : JWB
35
(
2000
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10001463360
Saved in:
2
Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching
;
Ang, Swee Hoon
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
Saved in:
3
Understanding consumer animosity in an international crisis : nature, antecedents, and consequences
Siew Meng Leong
;
Cote, Joseph A.
;
Ang, Swee Hoon
;
Soo, …
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
6
,
pp. 996-1009
Persistent link: https://www.econbiz.de/10003756715
Saved in:
4
The ad creativity cube: conceptualization and initial validation
Ang, Swee Hoon
;
Lee, Yih Hwai
;
Siew Meng Leong
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 220-232
Persistent link: https://www.econbiz.de/10003507897
Saved in:
5
The effects of superstition on choice and latency
Ang, Swee Hoon
;
Lai, Wai Kit
;
Siew Meng Leong
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1074-1083
Persistent link: https://www.econbiz.de/10010465126
Saved in:
6
Necessary but not sufficient : beyond novelty in advertising creativity
Ang, Swee Hoon
;
Siew Meng Leong
;
Lee, Yih Hwai
;
Lou, …
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 214-230
Persistent link: https://www.econbiz.de/10010389732
Saved in:
7
Surviving the new millennium : lessons from the Asian crisis
Ang, Swee Hoon
;
Lee, Soo Hoon
;
Lim, Guan-hua
;
Singh, Kulwant
-
2000
Persistent link: https://www.econbiz.de/10001640300
Saved in:
8
The Asian apocalypse : crisis marketing for consumers and business
Ang, Swee Hoon
;
Siew Meng Leong
;
Kotler, Philip
- In:
Best practices in international marketing
,
(pp. 40-60)
.
2002
Persistent link: https://www.econbiz.de/10001680880
Saved in:
9
Assessing the imagination scale's nomological validity : effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
Dewi, Ike Janita
;
Ang, Swee Hoon
- In:
Gadjah Mada international journal of business
22
(
2020
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012519102
Saved in:
10
Mortgage brokers and the effectiveness of regulatory oversights
Agarwal, Sumit
;
Ang, Swee Hoon
;
Deng, Yongheng
;
Wang, …
- In:
Management science : journal of the Institute for …
67
(
2021
)
8
,
pp. 5278-5300
Persistent link: https://www.econbiz.de/10012625111
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