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~person:"Ardley, Barry"
~subject:"Consumer behaviour"
~subject:"Didactics"
~subject:"Marketing theory"
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Articles of faith and mystic matrices : marketing textbooks and the misrepresentation of reality
Ardley, Barry
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10003775207
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2
Marketing theory and critical phenomenology : exploring the human side of management practice
Ardley, Barry
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 628-642
Persistent link: https://www.econbiz.de/10009384754
Saved in:
3
Mobile phone purchases and the consumer decision-making process : the role of Facebook online advertising
Hardwick, Jialin
;
Delarue, Lauriane
;
Ardley, Barry
; …
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 303-333)
.
2015
Persistent link: https://www.econbiz.de/10010481695
Saved in:
4
The student practitioner : developing skills through the marketing research consultancy project
Ardley, Barry
;
Taylor, Nick
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 847-861
Persistent link: https://www.econbiz.de/10009157182
Saved in:
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