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A Relationship Marketing Perspective in Electronic Banking
Argyriou, Evmorfia; Melewar, T.C.; Meadows, Maureen - In: Journal of euro-marketing 15 (2005) 1, pp. 47-74
Persistent link: https://www.econbiz.de/10007146797
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The relationship between corporate websites and brand equity: A conceptual framework and research agenda
Argyriou, Evmorfia; Kitchen, Philip J.; Melewar, T.C. - In: International journal of market research : JMRS ; the … 48 (2006) 5, pp. 575-600
Persistent link: https://www.econbiz.de/10007297065
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Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing Research
Argyriou, Evmorfia; Melewar, T.C. - In: International journal of management reviews : IJMR 13 (2011) 4, pp. 431-452
Persistent link: https://www.econbiz.de/10009797511