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The external effect of marketing accountability in business relationships : exploring the role of customer perceived value
Arlanagic-Kalajdzic, Maja; Zabkar, Vesna - In: Industrial marketing management : the international … 46 (2015), pp. 83-97
Persistent link: https://www.econbiz.de/10011286975
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Foreign market entry knowledge and international performance : the mediating role of international market selection and network capability
Martín Martín, Oscar; Chetty, Sylvie K.; Bai, Wensong - In: Journal of world business : JWB 57 (2022) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10013191134
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Returnee entrepreneurs and the performance implications of political and business relationships under institutional uncertainty
Bai, Wensong; Kao, Pao; Wu, Jie - In: Journal of business research : JBR 128 (2021), pp. 245-256
Persistent link: https://www.econbiz.de/10012494513
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Dual business relationships, opportunity knowledge, and new product development : a study on returnee young ventures
Bai, Wensong; Johanson, Martin; Martín Martín, Oscar - In: Journal of international marketing 27 (2019) 3, pp. 26-42
Persistent link: https://www.econbiz.de/10012106858