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The schedule model and the salesman's effort allocation
Armstrong, Gary M. - In: California management review 18 (1976) 4, pp. 43-51
Persistent link: https://www.econbiz.de/10003478726
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Identifiying buyers of a major automotive innovation
Feldman, Laurence P.; Armstrong, Gary M. - In: Journal of marketing 39 (1975) 1, pp. 47-53
Persistent link: https://www.econbiz.de/10002141779
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Effects of Accountability on Symbolic Information Search and Information Analysis by Organizational Buyers
Doney, Patricia M.; Armstrong, Gary M. - In: Journal of the Academy of Marketing Science 24 (1996) 1, pp. 57-65
Persistent link: https://www.econbiz.de/10006153951
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Alternative approaches for interpretation of multiple discriminant analysis in marketing research
Perreault, William Jr.; Behrman, Douglas N.; Armstrong, … - In: Journal of Business Research 7 (1979) 2, pp. 151-173
Persistent link: https://www.econbiz.de/10005465694