//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Arora, Nilesh"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Processing fluency : examining...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
5
Consumer behaviour
5
Konsumentenverhalten
5
Werbewirkung
5
purchase intention
4
Advertising
3
Brand image
3
Celebrity endorsement
3
Celebrity-Werbung
3
Markenimage
3
Werbung
3
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
consumer attitude
2
social media advertising
2
Athletes
1
Attitude towards the advertisement
1
Brand
1
Brand management
1
Celebrity attractiveness
1
Celebrity-product congruence
1
Consumer involvement
1
Markenartikel
1
Markenführung
1
Purchase intention
1
SNS
1
Sportler
1
Viral marketing
1
Virales Marketing
1
brand congruence
1
brand identification
1
brand reputation
1
brand uniqueness
1
celebrity attachment
1
e-WoM
1
empathy expression
1
endorser identification
1
social influence
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Arora, Nilesh
Das, Gopal
12
Mainardes, Emerson Wagner
9
Ko, Eunju
7
Torres, Ivonne M.
7
Zúñiga, Miguel Ángel
6
Koronios, Konstantinos
5
Martinčević, Ivana
5
Mishra, Sita
5
Nhu Ty Nguyen
5
Niculescu, Mihai
5
Paul, Justin
5
Schivinski, Bruno
5
Sesar, Vesna
5
Silva, Susana C.
5
Zhang, Lu
5
Chen, Yi-Fen
4
Gao, Zhifeng
4
Gupta, Ashish
4
Husain, Rehan
4
Jang, Soocheong
4
Landwehr, Jan Rüdiger
4
Lee, Hyun-Woo
4
Lee, Jin Kyun
4
Misra, Richa
4
Moslehpour, Massoud
4
Parayitam, Satyanarayana
4
Prashar, Sanjeev
4
Punyatoya, Plavini
4
Rajagopal
4
Shukla, Mahima
4
Sierra, Jeremy J.
4
Souiden, Nizar
4
Taute, Harry A.
4
Vrontis, Demetris
4
Wang, Ya-hui
4
Zeqiri, Jusuf
4
Ahmad, Amna
3
Allan, David
3
Bouslama, Neji
3
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
2
Decision
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Review of marketing science
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
2
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
3
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
4
The social influence in celebrity endorsed promotions : revisiting the consumer perspective
Purohit, Sonal
;
Arora, Nilesh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1257-1279
Persistent link: https://www.econbiz.de/10013417006
Saved in:
5
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->