Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Arsena, Ashley"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Russell, Cristel Antonia"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Mode
Consumer behaviour
7
Advertising effects
5
Werbewirkung
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Brand
3
Cognition
3
Kognition
3
Markenartikel
3
Product Placement
3
Product placement
3
Celebrity endorsement
2
Celebrity-Werbung
2
brand attitude
2
need for cognition
2
Advertising
1
Arzneimittel
1
Associations
1
Attributions
1
Brand placement
1
Branding
1
Business ethics
1
Collective action
1
Construal level
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Direct marketing
1
Direktmarketing
1
Endorsers
1
Ethical consumers
1
Explicit arguments
1
Fernsehwerbung
1
Imagine instructions
1
Imagine strategy
1
Implicit arguments
1
Individual boycotts
1
Need for cognitive closure
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Conference paper
Article in journal
173
Aufsatz in Zeitschrift
173
Aufsatz im Buch
14
Book section
14
Konferenzbeitrag
7
Collection of articles of several authors
6
Sammelwerk
6
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Reprint
1
more ...
less ...
Language
All
English
7
Author
All
Arsena, Ashley
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Russell, Cristel Antonia
Indrawati
5
Esteban-Millat, Irene
3
Gijón, Covadonga
3
Ion, Raluca Andreea
3
Jazi, Salima
3
Kasuga, Norihiro
3
M. S. Mahrinasari
3
Nakamura, Akihiro
3
Pei, Yilei
3
Shishikura, Manabu
3
Steudner, Tobias
3
Ariyanti, M.
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Bayrak Meydanoğlu, Ela Sibel
2
Bernritter, Stefan F.
2
Bravi, Laura
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
Dräger, Lena
2
Dzung Bui
2
D’Arco, Mario
2
Ernszt, Ildikó
2
Farah, Maya F.
2
Fels, Markus
2
Frasquet Deltoro, Marta
2
Gangl, Selina
2
Gendel-Guterman, Hanna
2
Giang Hong Nghiem
2
Grzybowski, Lukasz
2
Gázquez-Abad, Juan Carlos
2
Gómez-Suárez, Mónica
2
Haubach, Christian
2
Hayo, Bernd
2
Ichikohji, Takeyasu
2
Jitsuzumi, Toshiya
2
Kaswengi, Joseph
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
2
Journal of business ethics : JOBE
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
3
Brand
trait transference : when celebrity endorsers acquire
brand
personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
4
Corporate social responsibility failures : how do consumers respond to corporate violations of implied social contracts?
Russell, Cristel Antonia
;
Russell, Dale W.
;
Honea, Heather
- In:
Journal of business ethics : JOBE
136
(
2016
)
4
,
pp. 759-773
Persistent link: https://www.econbiz.de/10011533104
Saved in:
5
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
6
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
7
Using imagine instructions to induce consumers to generate ad-supporting content
Silvera, David H.
;
Pfeiffer, Bruce E.
;
Kardes, Frank R.
; …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1567-1572
Persistent link: https://www.econbiz.de/10010379267
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
