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Managing customer relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008860318
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Managing customer experience and relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2017 - Third edition
Persistent link: https://www.econbiz.de/10011547747
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Managing customer relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2004
relationships: basic building blocks of IDIC and trust; Identifying customers; Differentiating customers: some customers are worth …
Persistent link: https://www.econbiz.de/10001795353
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren; … - 2013 - 5. ed.
Persistent link: https://www.econbiz.de/10009756374
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren; … - 2016 - Sixth Edition
Persistent link: https://www.econbiz.de/10011443617
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren; … - 2010 - 4. ed.
Persistent link: https://www.econbiz.de/10003842007
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Konsumentenverhalten : der europäische Markt
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren - 2001
Persistent link: https://www.econbiz.de/10001585951