//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Atanasova, Christina"
~subject:"Markenimage"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Management of Customer Expecta...
Similar by person
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Werbewirkung
Brand image
1
Brand management
1
Experiment
1
Financial brand equity
1
Luxury branding
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
Simulation
1
Wein
1
Weinbau
1
Wine
1
Wine industry
1
Wine marketing
1
classroom management
1
innovative teaching methods
1
simulation/gaming
1
teamwork/projects/issues
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Atanasova, Christina
Pitt, Leyland F.
18
Berthon, Pierre R.
9
Botha, Elsamari
3
Campbell, Colin
2
Chan, Anthony
2
Ewing, Michael
2
Parent, Michael
2
Steyn, Peter
2
Bal, Anjali S.
1
Berthon, Jean-Paul
1
Blair, Amanda J.
1
Campbell, Colin L.
1
Caruana, Albert
1
Chakrabarti, Ronika
1
Ferreira, Caitlin
1
Heerden, Gené van
1
Kietzmann, Jan
1
Lord Ferguson, Sarah T.
1
Mishra, Sagarika
1
Morrish, Sussie C.
1
Opoku, Robert Ankomah
1
Park, Andrew
1
Pehlivan, Ekin
1
Pitt, Christine S.
1
Plangger, Kirk A.
1
Robertson, Jeandri
1
Robson, Karen
1
Simonsen, Mario Henrique
1
Treen, Emily
1
Vella, Joseph
1
Wahlstrom, Asa
1
Wallstrom, Åsa
1
Wallström, Åsa
1
Wang, Qin
1
Windisch, Lydia
1
more ...
less ...
Published in...
All
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->