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Athaide, Gerard A.
Kitchen, Philip J.
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The effect of market-pull vs. resource-push orientation on performance when entering new markets
Timsit, Jean-Philippe
;
Castiaux, Annick
;
Truong, Yann
; …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 2005-2014
Persistent link: https://www.econbiz.de/10011384229
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Consumer response to product form in technology-based industrie
Truong, Yann
;
Klink, Richard R.
;
Fort-Rioche, Laurence
; …
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 867-876
Persistent link: https://www.econbiz.de/10010375861
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