Akinci, Serkan; Kaynak, Erdener; Atilgan, Eda; Aksoy, Şafak - In: European Journal of Marketing 41 (2007) 5/6, pp. 537-567
Purpose – The objective of this article is to determine the usage and application of logistic regression analysis in the marketing literature by comparing the market positioning of prominent marketing journals. Design/methodology/approach – In order to identify the logistic regression...