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Customer-based brand equity for global brands : a multinational approach

Atilgan, Eda; Akinci, Serkan; Aksoy, Safak; Kaynak, Erdener - In: Journal of euromarketing 18 (2009) 2, pp. 115-132

Persistent link: https://www.econbiz.de/10003882147

Customer-Based Brand Equity for Global Brands: A Multinational Approach

Atilgan, Eda; Akinci, Serkan; Aksoy, Safak; Kaynak, Erdener - In: Journal of euro-marketing 18 (2009) 2, pp. 115-132

Persistent link: https://www.econbiz.de/10008267005

Where does the logistic regression analysis stand in marketing literature?: A comparison of the market positioning of prominent marketing journals

Akinci, Serkan; Kaynak, Erdener; Atilgan, Eda; Aksoy, Safak - In: European journal of marketing : EJM 41 (2007) 5-6, pp. 537-567

Persistent link: https://www.econbiz.de/10007750345

Where does the logistic regression analysis stand in marketing literature?

Akinci, Serkan; Kaynak, Erdener; Atilgan, Eda; Aksoy, Şafak - In: European Journal of Marketing 41 (2007) 5/6, pp. 537-567

Purpose – The objective of this article is to determine the usage and application of logistic regression analysis in the marketing literature by comparing the market positioning of prominent marketing journals. Design/methodology/approach – In order to identify the logistic regression...

Persistent link: https://www.econbiz.de/10014722405