Atuahene-Gima, Kwaku; Evangelista, Felicitas - In: Management Science 46 (2000) 10, pp. 1269-1284
Previous research in new product development (NPD) has focused on the participation of marketing and R...D personnel, but little attention has been paid to their influence. This study examined the effects of marketing's and R...D's influence and participation on new product performance and the...