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Marketing research

Aaker, David A.; Day, George S. - 2007 - 9. ed.

Persistent link: https://www.econbiz.de/10003316482

Customer Engagement Marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...

Persistent link: https://www.econbiz.de/10012396394

Customer engagement marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011671138

Essentials of marketing research

Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.

Persistent link: https://www.econbiz.de/10001584595

Customer relationship management : concept, strategy, and tools

Kumar, V.; Reinartz, Werner J. - 2018 - Third edition

Persistent link: https://www.econbiz.de/10011663789

Customer relationship management : a databased approach

Kumar, V. - 2006

Persistent link: https://www.econbiz.de/10002137753

Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität

Büttner, Miriam (contributor) - 2008 - 2., überarb. und erw. Aufl.

Persistent link: https://www.econbiz.de/10003636982

Customer relationship management : concept, strategy, and tools

Kumar, V.; Reinartz, Werner J. - 2012 - 2. ed.

Persistent link: https://www.econbiz.de/10009665779

Statistical methods in customer relationship management

Kumar, V.; Petersen, J. Andrew - 2012

Persistent link: https://www.econbiz.de/10009629216

Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität

Büttner, Miriam; Huber, Frank; Regier, Stefanie; … - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003354640

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