Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Backhaus, Klaus"
~person:"Mitev, Ariel Zoltán"
~person:"Tomczak, Torsten"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Data Mining - Ein einführender...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
6
Deutschland
2
Germany
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Supplier relationship management
2
B-to-B-Marketing
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Business-to-business marketing
1
Deutschsprachiger Raum
1
Einzelhandel
1
Food retailing
1
German-speaking countries
1
Innovation
1
Lebensmitteleinzelhandel
1
Lehrmaterial
1
Markenartikel
1
Relationship marketing
1
Retail trade
1
Social Web
1
Social group
1
Social web
1
Soziale Gruppe
1
Teaching aid
1
USA
1
United States
1
business marketing
1
industrial marketing
1
relationship quality
1
similarity
1
supplier compatibility
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Lehrbuch
17
Textbook
16
Aufsatzsammlung
11
Graue Literatur
11
Non-commercial literature
11
Bibliografie enthalten
9
Bibliography included
9
Collection of articles of several authors
7
Sammelwerk
7
Aufsatz im Buch
6
Aufsatz in Zeitschrift
6
Book section
6
Congress Report
5
Konferenzschrift
5
Case study
4
Fallstudie
4
Festschrift
4
Hochschulschrift
4
Bibliografie
3
Einführung
3
Conference proceedings
2
Datensammlung
1
Fallstudiensammlung
1
Monografische Reihe
1
Thesis
1
Verzeichnis
1
more ...
less ...
Language
All
English
4
German
3
Author
All
Backhaus, Klaus
Mitev, Ariel Zoltán
Tomczak, Torsten
Vrontis, Demetris
18
Leeflang, Peter
16
Law, Chun Hung Roberts
15
Lim, Weng Marc
14
Moro, Sérgio
14
Ranjan, Jayanthi
14
Kumar, V.
13
Laczniak, Gene R.
13
Layton, Roger A.
13
Li, Gang
13
Rita, Paulo
13
Shultz, Clifford J.
13
Hruschka, Harald
12
Wamba, Samuel Fosso
12
Bhatnagar, Vishal
11
Li, Xin
11
Vu, Huy Quan
11
Akter, Shahriar
10
Dwivedi, Yogesh Kumar
10
Hanssens, Dominique M.
10
Hunt, Shelby D.
10
Lessmann, Stefan
10
Morgan, Neil A.
10
Reinecke, Sven
10
Shi, Yong
10
Tadajewski, Mark
10
Vasarhelyi, Miklos A.
10
Gilmore, Audrey
9
Kou, Gang
9
Kraus, Sascha
9
Lusch, Robert F.
9
Porter, Alan L.
9
Thrassou, Alkis
9
Baesens, Bart
8
Brown, Stephen
8
Crittenden, Victoria Lynn
8
Eggers, Fabian
8
Ferrell, Odies C.
8
Grewal, Dhruv
8
Ho, G. T. S.
8
more ...
less ...
Published in...
All
Journal of business-to-business marketing
2
Handelsforschung
1
Journal of business research : JBR
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Behavioral industrial
marketing
research in Germany and the United States : a comparison
Backhaus, Klaus
- In:
Journal of business research : JBR
13
(
1985
)
5
,
pp. 375-382
Persistent link: https://www.econbiz.de/10001021711
Saved in:
2
Strategien der handelsorientierten Markenführung : Ergebnisse einer empirischen Studie im deutschen Lebensmitteleinzelhandel
Tomczak, Torsten
- In:
Handelsforschung
11
(
1996
),
pp. 423-442
Persistent link: https://www.econbiz.de/10001220096
Saved in:
3
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
Saved in:
4
Business-to-business
marketing
textbooks : a comparative review
Backhaus, Klaus
;
Mell, Bastian
;
Sabel, Tatjana
- In:
Journal of business-to-business marketing
14
(
2007
)
4
,
pp. 11-65
Persistent link: https://www.econbiz.de/10003583763
Saved in:
5
Community
Marketing
Belz, Christian
(
ed.
);
Rudolph, Thomas
(
ed.
); …
-
2005
Persistent link: https://www.econbiz.de/10002875396
Saved in:
6
Marketing
Limits
Tomczak, Torsten
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003765715
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
