Najafi-Ghobadi, Somayeh; Bagherinejad, Jafar; … - In: Journal of Modelling in Management 17 (2021) 2, pp. 633-654
Purpose: The effect of customers’ forward-looking behavior on firms’ profit has been highlighted by many researchers and practitioners. This study aims to develop a mathematical model for new generation products to analyze the optimal pricing and advertising policies in the presence of...