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~person:"Bagozzi, Richard P."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
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Bagozzi, Richard P.
Han, Heesup
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ECONIS (ZBW)
56
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1
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
2
The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 333-356
Persistent link: https://www.econbiz.de/10011287125
Saved in:
3
Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Strien, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
Saved in:
4
Contribution behavior in virtual communities : cogntiive, emotional, and social influences
Tsai, Hsien-tung
;
Bagozzi, Richard P.
- In:
Management information systems : mis quarterly
38
(
2014
)
1
,
pp. 143-163
Persistent link: https://www.econbiz.de/10010258261
Saved in:
5
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
6
Social and emotional influences in family decision making by use of the key informant model
Xie, Chunyan
;
Bagozzi, Richard P.
;
Østli, Jens
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 113-125
Persistent link: https://www.econbiz.de/10011560958
Saved in:
7
The role of moral emotions and consumer values and traits in the decision to support nonprofits
Xie, Chunyan
;
Bagozzi, Richard P.
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
4
,
pp. 290-311
Persistent link: https://www.econbiz.de/10010481866
Saved in:
8
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
9
The bittersweet experience of being envied in a consumption context
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
Saved in:
10
The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of business research : JBR
95
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
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