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Firat, A. Fuat; Dholakia, Nikhilesh; Bagozzi, Richard P. - 1987

Persistent link: https://www.econbiz.de/10000734976

Bagozzi, Richard P. - 2011

Persistent link: https://www.econbiz.de/10009270400

Sumpradit, Nithima; Bagozzi, Richard P.; Ascione, Frank J. - In: Cogent business & management 2 (2015), pp. 1-27

We examine how consumers react to direct-to-consumer advertising (DTCA) by investigating the role of goal compatibility …

Persistent link: https://www.econbiz.de/10012036751

Pozharliev, Rumen; Verbeke, Willem J. M. I.; Bagozzi, … - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 351-362

Persistent link: https://www.econbiz.de/10011744280

Sadarangani, Pradip H.; Krishnamurthy, Anup; Bagozzi, … - In: Management international review : mir ; journal of … 57 (2017) 3, pp. 473-500

Persistent link: https://www.econbiz.de/10011708294

Lourenço, Carlos Jorge da Silva; Isabella, Giuliana; … - In: Psychology & marketing 40 (2023) 1, pp. 209-233

Persistent link: https://www.econbiz.de/10013465222

Bagozzi, Richard P. - In: Marketing : journal of research and management 1 (2005) 2, pp. 101-111

Persistent link: https://www.econbiz.de/10003205942

Zaltman, Gerald; Bagozzi, Richard P.; Andreasen, Alan R.; … - 2018

Persistent link: https://www.econbiz.de/10011899968

Bagozzi, Richard P. (contributor); … - 2011

Persistent link: https://www.econbiz.de/10008773103

Bagozzi, Richard P. - In: Die Kausalanalyse : ein Instrument der empirischen …, (pp. 45-81). 1998

Persistent link: https://www.econbiz.de/10001299883