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How Virtual Agents Influence Online User Behavior : An Experiment and Modelling Proposal Assessing Effects on Attitudes, Loyalty and Word-O-Mouth

Lambert de Diesbach, Pablo Brice - 2019

decrease at the end of the last decade. Globally, their effects were assessed as positive on website use and interest towards … scale measuring the attitude towards a website in which we pay a particular attention to avoid items redundancy, in order to … precisely capture all facets of the attitude. Two attitudinal dimensions emerge: (Aws being the Attitude towards a website) Aws …

Persistent link: https://www.econbiz.de/10012869252

How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use

Bagozzi, Richard P.; Khoshnevis, Mozhde - In: Journal of marketing theory and practice : JMTP 31 (2023) 4, pp. 383-402

Persistent link: https://www.econbiz.de/10014426267

The bittersweet experience of being envied in a consumption context

Romani, Simona; Grappi, Silvia; Bagozzi, Richard P. - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1239-1262

Persistent link: https://www.econbiz.de/10011608996

Customer coping in response to relationship transgressions : an attachment theoretic approach

Paulssen, Marcel; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 358-375). 2009

Persistent link: https://www.econbiz.de/10003915640

Customer coping in response to relationship transgressions : an attachment theoretic approach

Paulssen, Marcel; Bagozzi, Richard P. - 2007

Persistent link: https://www.econbiz.de/10003530374

Trying to prosume : toward a theory of consumers as co-creators of value

Xie, Chunyan; Bagozzi, Richard P.; Troye, Sigurd V. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 109-122

Persistent link: https://www.econbiz.de/10003679920

Genetic and psychological underpinnings of motivation and satisfaction of industrial salespeople

Bagozzi, Richard P.; Verbeke, Willem J. M. I. - In: Industrial marketing management : the international … 85 (2020), pp. 69-83

Persistent link: https://www.econbiz.de/10012212026

Self-regulatory processes and new product adoption behavior

Bagozzi, Richard P. - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 369-378). 1994

Persistent link: https://www.econbiz.de/10001288162

An investigation into the role of intentions as mediators of the attitude-behavior relationship

Bagozzi, Richard P. - In: Journal of economic psychology : research in economic … 10 (1989) 1, pp. 35-62

Persistent link: https://www.econbiz.de/10001079426

Philosophical and radical thought in marketing

Firat, A. Fuat; Dholakia, Nikhilesh; Bagozzi, Richard P. - 1987

Persistent link: https://www.econbiz.de/10000734976