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How Virtual Agents Influence Online User Behavior : An Experiment and Modelling Proposal Assessing Effects on Attitudes, Loyalty and Word-O-Mouth

Lambert de Diesbach, Pablo Brice - 2019

Virtual agents wear many different names according to their use contexts, functionalities, degrees of anthropomorphism. They can also be visible or incarnated, or not (incarnated agents are called Embodied virtual agents or EVAs). They have been widely used since the 2000's and first generated a...

Persistent link: https://www.econbiz.de/10012869252

How songs from growing up and viewers' attachment styles affect video ads' effectiveness

Lourenço, Carlos Jorge da Silva; Isabella, Giuliana; … - In: Psychology & marketing 40 (2023) 1, pp. 209-233

Persistent link: https://www.econbiz.de/10013465222

Motivational antecedents, constituents, and consequents of virtual community identity

Dholakia, Utpal M.; Bagozzi, Richard P. - In: Virtual and collaborative teams : process, …, (pp. 253-268). 2004

Persistent link: https://www.econbiz.de/10002096036

Consumer behavior in digital environments

Dholakia, Utpal; Bagozzi, Richard P. - In: Digital marketing : global strategies from the world's …, (pp. 163-200). 2001

Persistent link: https://www.econbiz.de/10001599864

Contribution behavior in virtual communities : cogntiive, emotional, and social influences

Tsai, Hsien-tung; Bagozzi, Richard P. - In: Management information systems : mis quarterly 38 (2014) 1, pp. 143-163

Persistent link: https://www.econbiz.de/10010258261

A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities

Dholakia, Utpal M.; Bagozzi, Richard P.; Pearo, Lisa Klein - 2014

- and consider their motivational antecedents and mediators. We also introduce a marketing-relevant typology to …

Persistent link: https://www.econbiz.de/10014072118

Consumer behavior

Bagozzi, Richard P. (contributor); … - 2011

Persistent link: https://www.econbiz.de/10008773103

Self-regulatory processes and new product adoption behavior

Bagozzi, Richard P. - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 369-378). 1994

Persistent link: https://www.econbiz.de/10001288162

An investigation into the role of intentions as mediators of the attitude-behavior relationship

Bagozzi, Richard P. - In: Journal of economic psychology : research in economic … 10 (1989) 1, pp. 35-62

Persistent link: https://www.econbiz.de/10001079426

Philosophical and radical thought in marketing

Firat, A. Fuat; Dholakia, Nikhilesh; Bagozzi, Richard P. - 1987

Persistent link: https://www.econbiz.de/10000734976

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