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Brand community membership and the construction of meaning
Morandin, Gabriele; Bagozzi, Richard P.; Bergami, Massimo - In: Scandinavian journal of management 29 (2013) 2, pp. 173-183
Persistent link: https://www.econbiz.de/10009758005
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Brand Community Membership and the Construction of Meaning
Morandin, Gabriele; Bagozzi, Richard P.; Bergami, Massimo - 2015
We investigate one way that consumers find meaning in their lives through the joint experience of a brand with friends in a brand community. Using the laddering technique, we disclose the sense-making related to the participation of 174 members of Ducati motorcycle communities. The emergent...
Persistent link: https://www.econbiz.de/10014138977
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Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 358-375). 2009
Persistent link: https://www.econbiz.de/10003915640
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Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel; Bagozzi, Richard P. - 2007
Persistent link: https://www.econbiz.de/10003530374
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The bittersweet experience of being envied in a consumption context
Romani, Simona; Grappi, Silvia; Bagozzi, Richard P. - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
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Trying to prosume : toward a theory of consumers as co-creators of value
Xie, Chunyan; Bagozzi, Richard P.; Troye, Sigurd V. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 109-122
Persistent link: https://www.econbiz.de/10003679920
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Genetic and psychological underpinnings of motivation and satisfaction of industrial salespeople
Bagozzi, Richard P.; Verbeke, Willem J. M. I. - In: Industrial marketing management : the international … 85 (2020), pp. 69-83
Persistent link: https://www.econbiz.de/10012212026
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Philosophical and radical thought in marketing
Firat, A. Fuat; Dholakia, Nikhilesh; Bagozzi, Richard P. - 1987
Persistent link: https://www.econbiz.de/10000734976
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Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel; Bagozzi, Richard P.; Birk, Matthias M. - 2005
Persistent link: https://www.econbiz.de/10003278373
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A sales force-specific theory-of-mind scale : tests of its validity by classical methods and functional magnetic resonance imaging
Dietvorst, Roeland C.; Verbeke, Willem J. M. I.; … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 653-668
Persistent link: https://www.econbiz.de/10003896265